Published On: Mon, Dec 14th, 2020

Star Alliance to use predictive and real-time business analytics from TCS

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Global airline alliance Star Alliance and Tata Consultancy Services (TCS) have expanded their partnership under which the Indian IT firm will deliver predictive and real-time business analytics for the former.

The business analytics will be used by Star Alliance to enhance customer experiences while speeding up the digital transformation journey.

The two parties have been working together for more than 15 years across multiple regions.

Recently, TCS wrapped up a large-scale cloud migration to help the global airline alliance boost speed to market, offer seamless customer experiences during interline travels, and also cut down the number of third country operators engaged by member carriers.

Under the expanded partnership, TCS will tap into its domain expertise and contextual knowledge to deploy Amazon Web Services (AWS) technology around data analytics, business intelligence, and also machine learning to enhance the business performance and ability of Star Alliance to innovate at scale.

Star Alliance to use predictive and real-time business analytics from TCS

Star Alliance to use predictive and real-time business analytics from TCS. Photo courtesy of Bostonalejandro/

Arun Pradeep – TCS Travel, Transportation and Hospitality Head said: “The global pandemic has reinforced the need for the travel industry to embrace new technologies that improve their operational resilience, business agility, and responsiveness to evolving customer needs and local regulations.

“Having transformed Star Alliance’s IT with our cloud-first strategy using AWS, we are now helping them unlock further value by harnessing capabilities around advanced analytics and machine learning to deliver higher levels of personalization and superior customer experiences.”

According to TCS, this will help in real-time, predictive capabilities and also quicken up informed decision-making for improving the travel experience for the 654 million customers of Star Alliance’s member airlines.

Jeffrey Goh – CEO of Star Alliance said: “As we look to adapt and scale our business in response to the global pandemic, it has never been more important that we improve operational efficiencies and transform our global IT infrastructure to become more agile.

“With TCS, we look forward to accelerating the development of new enterprise applications and customer features and deploying machine learning models, to allow us to introduce new services that reimagine the global travel experience for the millions of airline customers we serve across the world.”

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