Smucker’s to roll out Jif peanut butter product in easy-to-squeeze pouch

Peanut butter brand Jif, which is owned by The J.M. Smucker Company (Smucker’s), will roll out its latest product – Jif Squeeze Creamy Peanut Butter to US retailers starting in July.

Jif’s peanut butter product now comes in a new squeezable pouch, making it easier for measuring accurate amounts in recipes and in precise spreading.

Furthermore, the squeezable pouch of Jif Squeeze Creamy Peanut Butter makes it convenient for peanut butter consumers to have it ready whenever and wherever they need it, said Smucker’s.

Rebecca Scheidler – Vice President, Marketing for the Jif Brand said: “Jif lovers enjoy their Jif in a variety of ways—in smoothies and snacks, as a key ingredient in cooking and baking, or even eating it ‘straight up’ with a spoon. With our new squeezable pouch, we’re making it even easier and quicker for Jif lovers everywhere to get their Jif fix.

“No more ‘peanut butter knuckles’ when you’re trying to get the last ounce of goodness from the bottom of the peanut butter jar – No knife. No spoon. No problem!”

Jif Squeeze Creamy Peanut Butter will be available in a 13oz. pouch.