Published On: Sat, Jan 25th, 2020

Revlon Total Color : New vegan hair color product launched in US

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Revlon Total Color hair color product launch : US cosmetics company Revlon has launched Total Color, a vegan hair color product claimed to give 100% full coverage on even the most stubborn grays.

The new permanent hair color product launched in the US is said to be made with nourishing oils, botanicals, and is free from many of the usually used hair color ingredients, claims the cosmetics manufacturer.

Revlon Total Color shades

Revlon Total Color, which has been launched in 16 vibrant shades, is priced at $7.99 and can be purchased at drug or mass retailers throughout the US and also from Revlon.com.

Revlon Total Color review

The Revlon Total Color hair color product is said to provide an at-home hair color experience with its 100% full coverage, healthy shine, and up to six weeks of color vibrancy. The vegan hair color product comes in a creamy nourishing formula that is said to be gentle on hair and respectful of scalp for clean hair color without any compromise in performance.

What’s inside the Revlon Total Color box

Revlon Total Color box

Inside the Revlon Total Color box. Photo courtesy of Revlon.

All the Revlon Total Color hair color product boxes contain a cream colorant and developer formula in addition to a post-color, multi-use botanical enriched conditioning gloss containing Camellia oil. The post-color hair conditioner is also infused with certain botanical extracts by shade family – chamomile for blondes, sesame for brunettes, cranberry for reds, and black tea for dark brown/black – to nourish the cuticles of hair strands to deliver healthy, long-lasting shine.

Revlon Total Color formula

The US cosmetics company said that the Total Color formula nourishes hair during all steps of the hair color process to give natural-looking color and brilliant shine with less breakage.

Free from ammonia, parabens, silicones, mineral oil, sulfates, phthalates, gluten, and other common hair color ingredients, the vegan hair color product from Revlon contains Cannabis Sativa (Hemp) Seed oil to leave hair silky soft with rich and long lasting vibrant color.

The new Revlon Total Color hair color product is packed in a convenient-to use squeeze bottle, which has a targeted, no drip applicator tip to provide a fast, seamless experience and precision at the hair roots.

Silvia Galfo – Revlon Global Brand President, commenting on the Revlon Total Color hair color product launch, said: “Revlon Total Color represents a significant milestone in clean beauty with real innovation in the hair color category.

“Clean beauty has primarily been about makeup and skincare, but now consumers have a choice in at-home color without having to compromise product performance.”

Revlon Total Color ambassador

Katie Lee is Revlon Total Color ambassador

Katie Lee is Revlon Total Color ambassador. Photo courtesy of Revlon.

The US cosmetics manufacturer has made Katie Lee, a cookbook author and Emmy-nominated TV chef as Revlon Total Color ambassador for a new campaign to be launched this month. Katie Lee will be seen in TV and digital ads in which she will be sharing her experience about the new vegan hair color product from Revlon with her followers on her own channels.

Katie Lee, commenting on the Revlon Total Color hair color product launch, said: “I strive to make choices that fit my healthy lifestyle.

“For the first time, I can get clean hair color without compromising vibrancy and the condition of my hair with Revlon Total Color.”

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