Published On: Sat, Feb 22nd, 2020

RATIONAL to make multi-million investment in India to expand combi-steamer equipment business

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German kitchenware manufacturer RATIONAL will invest several million euros in India in the coming five years for expanding its team, clients acquisition, bolstering after-sales service, infrastructure, and others.

The kitchenware company has also opened a new office in Gurgaon, India and has plans to target the growing hospitality and start-up sector in India.

RATIONAL is the manufacturer of a combi-steamer equipment for commercial kitchens, called SelfCookingCenter.

The combi-steamer equipment can be used for grilling, roasting, steaming, and baking food along with other multitasks, all in a space of less than about 1m².

SelfCookingCenter is claimed to help in cutting down the workloads in commercial kitchens as it can quickly cook and is easy to use

RATIONAL India, the company’s subsidiary has been catering to hospitality sector clients such as Oberoi Hotels and also quick-service restaurants like Nando’s and caterers like Sodexo.

The Gurgaon office of RATIONAL India features experiential zones for its customers through a couple of test kitchens and a demo café, that are equipped with RATIONAL combi-steamers.

Customers can get first-hand experience of the SelfCookingCenter at the office during the RATIONAL CookingLive events.

German kitchenware manufacturer RATIONAL opens office in Gurgaon, India.

German kitchenware manufacturer RATIONAL opens office in Gurgaon, India. Photo courtesy of RATIONAL.

Vikram Goel – Managing Director of RATIONAL International India said: “By antecedently building the largest support team and infrastructure for its customers in the country, RATIONAL with its global philosophy of customer benefit is already recognized as one of the strongest brand and product in the commercial kitchen industry in India.

“Testimony to this is that brand RATIONAL has become top of mind brand in the combi-steamer category. Due to RATIONAL’s consistent market awareness efforts, the combi-steamer has now become and integral part of all existing and upcoming commercial kitchens. We are in the Indian market for 10 years and now with our new office and state-of-the-art demo kitchens, we are setting a new milestone in the market and strengthening our support for it.”

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