Published On: Sat, Apr 20th, 2019

pladis launches chocolate-covered pretzel brand Flipz Mix in US

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Snacking industry news : UK snacking company pladis Global has launched a new chocolate-covered pretzel brand called Flipz Mix in the US.

pladis Global claims that Flipz Mix is a flavor-packed snack with perfect amount of crunch.

The new chocolate-covered pretzel brand is said to be an assortment of sweet, salty and crunchy snacks that combines Flipz milk chocolate covered pretzels with pretzels, popcorn, and candy-coated chocolate pieces.

The Flipz Mix contains Flipz brand’s chocolate-covered pretzels along with new ingredients, said the snacking company.

pladis Global launches Flipz Milk Chocolate Mix in the US. Photo courtesy of PRNewsfoto/Flipz.

Carlos Canals – Managing Director, pladis North America said: “With the minutia of everyday life, we felt inspired to ‘remix’ the way our consumers typically snack. Flipz® is known for its iconic, chocolate-covered pretzels, and we have found a way to enhance this delectable offering with the addition of sweet and savory ingredients, bringing fun and excitement to snack time anywhere, any place.”

One of the flavors under the new brand – Flipz Milk Chocolate Mix is available in 4 oz. ($2.49) and 6.5 oz. ($3.49) bags at CVS retailers across the US in the snack and candy aisles, as per the latest snacking industry news.

Flipz Milk Chocolate Mix will be rolled out to more retailers in the US later this year.

Another flavor – the Flipz Mix White Fudge is expected to be launched shortly by pladis Global. Flipz Mix White Fudge will comprise Flipz white fudge covered pretzels, pretzels, popcorn and sweetened dried cranberries, said the snacking company.

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