Pepsico to launch bubly drops for SodaStreamTagged with: Bubly | bubly drops | Eyal Shohat | Pepsico | SodaStream | SodaStream Sparkling Water Maker Kit | Sparkling water brand | Stacy Taffet
The partnership is the first for the Israel-based SodaStream in North America since its $3.2 billion acquisition by PepsiCo.
According to PepsiCo, the new collaboration enables consumers to create their customized bubly flavored beverages at home.
Stacy Taffet – Vice President Water Portfolio for PepsiCo, commenting on bubly drops for SodaStream, said: “We’ve developed an incredible fan base, and by continuing to lean into the bubly brand’s playful personality, have quickly become one of the largest sparkling water brands in the category.
“We are thrilled to join forces with SodaStream and bring our delicious flavor offerings to their incredible at home platform. In doing so, bubly will be the first sparkling water brand to ever be available in these two formats.”
Officially, bubly drops will be available from the start of next year. However, consumers can avail an early release of the product from 1 November as part of a limited edition SodaStream Sparkling Water Maker Kit, which will be available at SodaStream.com and certain online retailers.
Commenting on bubly drops for SodaStream, Eyal Shohat – CEO of SodaStream, said: “bubly drops are the perfect extension to our flavor offerings, tapping into one of the most rapidly growing segments of the sparkling beverage market: unsweetened flavored sparkling water.
“The launch of bubly drops for SodaStream marks an exciting partnership between our two brands and reinforces our commitment to bringing consumers their preferred beverage choices that are better for them and better for the planet.”
bubly drops for SodaStream does not have any calories or sweeteners. It will be rolled out in six flavors that include – grapefruitbubly, blackberrybubly, cherrybubly, limebubly, mangobubly, and strawberrybubly.