MTN Dew Zero Sugar launch : PepsiCo expands Mountain Dew range with new sugarless versionTagged with: Mountain Dew | MTN DEW Zero Sugar | Nicole Portwood | Pepsico | Soft drink industry news | USA
According to PepsiCo, the latest product – Mountain Dew sugarless flavor, called MTN DEW Zero Sugar, has the same bold charge and flavor as the original MTN Dew, but contains aspartame, acesulfame potassium, and sucralose to make up for the absence of sugar.
Commenting on MTN DEW Zero Sugar launch, Nicole Portwood – Vice President of Marketing, MTN DEW said: “This is a big moment for DEW. We are excited to give customers a zero-sugar offering. Because our fans are uncompromising with the DEW they know and love, we knew we had to pull off a formulation that would preserve the great taste of the original. MTN DEW Zero Sugar delivers on a bold flavor and ever-evolving consumer preferences.”
MTN DEW Zero Sugar has been launched in 20 oz. bottles, two-liter bottles, 12-packs of 12 oz. cans and a range of other single and multi-pack options.
Other Mountain Dew flavors
Through the MTN DEW Zero Sugar launch, PepsiCo North America Beverages has expanded its Mountain Dew range which contains the original
Mountain Dew, Diet Mountain Dew, MTN Dew Ice, Mtn Dew Kickstart, Mountain Dew Code Red, Mountain Dew Pitch Black, Mountain Dew Voltage, Mountain Dew White Out, and the Mtn Dew Label Series.