Published On: Sat, Jan 16th, 2021

Infosys to acquire assets of Australian design agency Carter Digital

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Indian IT services firm has signed an agreement to acquire assets of Australian design agency Carter Digital for an undisclosed price.

As part of the deal, Carter Digital’s employees will join Infosys.

According to the Indian IT services provider, the acquisition bolsters its global design and experience offerings, while offering effective digital solutions.

Carter Digital is said to have experts in human centered design, experiential, improved digital transformation, customer interaction expertise. The company is expected to help in strengthening WONGDOODY, an Infosys brand, into the Australasian region.

Andrew Groth – Infosys Senior Vice President and Region Head for Australia and New Zealand said: “Australia is a strategic market for Infosys and the company has enjoyed strong and consistent growth serving marquee clients across a range of industries from telecom and financial services, to utilities and the public sector.

“As digital experience becomes a critical differentiator in most enterprise transformations, the addition of Carter’s capabilities reaffirms our commitment to help clients navigate their digital priorities with a complete end-to-end offering.”

Infosys to acquire assets of Australian design agency Carter Digital

Infosys to acquire assets of Australian design agency Carter Digital. Photo courtesy of Infosys Limited.

The services of the Australian design agency include business and creative strategy, branded commerce and digital product development, research and insights, interaction, experiential and creative design, user and customer experiences, and consumer and product design.

To be rebranded as WONGDOODY, Carter Digital will join its network of studios in Seattle, , Los Angeles, Houston, Providence, and London, and also design hubs across five Indian cities.

Paul Beardsell – Founder and Managing Director of Carter Digital said: “Carrying the WONGDOODY flag into our region provides us the ability to turbo charge our delivery. This, along with the backing of Infosys, means we now have the instant depth and scalability to meet the growing needs and expectations of our and future clients.”

The deal, which is subject to customary closing conditions, is anticipated to be wrapped up in Q4 2021.

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