Published On: Sat, Jan 20th, 2018

General Mills, Mondelez launch Yoplait Go-Gurt Sour Patch Kids yogurt

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Food business news : General Mills and have partnered to come up with new sour and sweet candy-flavored yogurt tubes in the United States starting this month.

The new yogurt product range combines the of General Mills with the Sour Patch Kids candy of Mondelez, and will join the Yoplait Go-Gurt yogurt range.

Branded as , the new product range will be available in Redberry and Blue Raspberry candy flavors.

General Mills says that consumers will find the Yoplait Go-Gurt Sour Patch Kids yogurt to be both sour and sweet.

Yoplait Go-Gurt Sour Patch Kids yogurt

Yoplait Go-Gurt Sour Patch Kids yogurt : Yoplait Go-GURT brings the sour and sweet flavors of SOUR PATCH KIDS to life in a fun, on-the-go snack option in easy, grab-and-go tubes. (PRNewsfoto/General Mills)

Commenting on the launch of the Yoplait Go-Gurt Sour Patch Kids yogurt range, Tsubasa Tanaka – Business Unit Director of General Mills Yogurt, said: “As a brand, we are always looking for new ways to create more fun for families.

“With this collaboration, we’re bringing together two beloved brands known for their ability to instigate fun – Go-GURT and SOUR PATCH KIDS – to create an incredible snack experience.”

The Go-Gurt Sour Patch Kids yogurt will come in 8 and 16 count cartons in convenient, grab-and-go 56g tubes. General Mills claims that like all Go-GURT flavors, the Yoplait Go-Gurt Sour Patch Kids yogurt contains low fat with and is devoid of high fructose corn syrup. Each tube of the Yoplait Go-Gurt Sour Patch Kids yogurt is to contain 50 calories per serving.

Wesley Saraceni – Senior Brand Manager of Mondelez Candy, commenting on the Yoplait Go-Gurt Sour Patch Kids yogurt launch, said: “The SOUR PATCH KIDS brand is always looking for new opportunities to expand our brand presence across categories.”

“We’re very excited to collaborate with Go-GURT, and bring together two iconic, well-loved brands.”

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