Edgewell Personal Care to acquire men’s skincare brand Jack Black
Cosmetic industry news : Missouri-based Edgewell Personal Care Company has struck a deal to buy Jack Black, a men’s skincare brand for an undisclosed price.
Jack Black’s portfolio includes skincare, body care, hair care, shaving, fine fragrance and razors.
Established in 2000, the Texas-based Jack Black’s products are found in the US and Canada, at major retailers like Nordstrom, ULTA Beauty, Neiman Marcus, Sephora, Bloomingdale’s and Dillard’s.
For Edgewell, Jack Black brand is said to be a strong and complementary addition to its portfolio going by its unique brand positioning, prestige channel footprint, and product variety, stated Colin Hutchison – Chief Operating Officer of Edgewell Personal Care Company.
Commenting further on Edgewell acquisition of Jack Black, Colin Hutchison added: “As a challenger company in men’s grooming, Edgewell has continuously pressed beyond category conventions to bring unique solutions and innovation, such as Schick Hydro and Bulldog skincare, to satisfy men’s everyday grooming needs.
“Similarly, Jack Black is a breakthrough brand, driving the growth of the luxury men’s category through product innovation and cultivation of a highly engaged, loyal and growing customer base.”
Jack Blank men’s skincare brand products. Photo : courtesy of Jack Black Grooming Products.
Hutchison also said that the Edgewell acquisition of Jack Black is also expected to open up opportunities for Edgewell to grow its personal care portfolio further in emerging categories in the US and internationally. At the same time, it will boost the strong brand equity developed by the founders of Jack Black, said Hutchison.
The Edgewell acquisition of Jack Black is anticipated to be wrapped up in the second quarter of the year once it gets the US antitrust clearance and meets other customary closing conditions.
Curran Dandurand – CEO of Jack Black, commenting on Edgewell acquisition of Jack Black, said: “We are delighted to be joining Edgewell’s family of brands. This is an excellent home for Jack Black, and we look forward to continuing to drive strong growth in North America and expanding our global presence.
“We’ve built our leadership position in the U.S. by providing superior skin care products using the best ingredients, that work as advertised, and are never tested on animals. We’re very excited about the future and about sharing our products with more people throughout the world.”
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