Published On: Sun, Apr 14th, 2019

Lyons Magnus acquires aseptic manufacturer TRU Aseptics

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Lyons Magnus, a portfolio company of Paine Schwartz Partners, has acquired TRU Aseptics, an aseptic manufacturer based in Beloit, Wisconsin, for an undisclosed price.

TRU Aseptics, which was founded in 2016 supplies liquid aseptic products to the retail, foodservice, and food ingredient markets.

Lyons Magnus, on the other hand, develops and manufactures fruit and flavor solutions for the foodservice, healthcare and dairy industries.

Commenting on Lyons Magnus acquisition of TRU Aseptics, Stacey Huels – CEO and Co-Founder of TRU Aseptics, said: “Since we founded TRU three years ago, we have been developing one of the most versatile aseptic production facilities in North America. The progress that we have made is a reflection of the innovation, experience and dedication of our team of employees.

“We’re excited to join Lyons Magnus, and look forward to taking our business to the next level as we continue producing food and beverage ingredients that promote life, health and well-being.”

Lyons Magnus acquisition of TRU Aseptics

Lyons Magnus acquisition of TRU Aseptics. Photo courtesy of TRU ENTERPRISES, LLC.

Lyons Magnus plans to make significant investments in TRU Aseptics’ team and its facility to introduce state-of-the-art technologies for blending, processing and filling products.

With the investment, TRU Aseptics will get an opportunity to manufacture a wide range of low-acid aseptic products, such as active lifestyle and other functional beverages, nutritional supplements, cold-brew coffees and plant-based beverages in a broad mix of packaging formats. The portfolio will be marketed as Lyons TRU to Nature products, said Lyons Magnus.

Stacey Huels will take charge as president of Lyons TRU and alongside the rest of TRU management team, will play a key role in further developing the enlarged company’s low-acid aseptic capabilities.

Ed Carolan – CEO of Lyons Magnus, commenting on Lyons Magnus acquisition of TRU Aseptics, said, “The addition of TRU is an important strategic step for Lyons Magnus that provides access to the high-growth sector of low-acid aseptic products. TRU’s advanced facility and our highly experienced team will accelerate our entrance into this exciting market, allowing us to further support our current foodservice and healthcare customers, as well as pursue new opportunities in those and other channels.

“We look forward to working closely with Stacey and the TRU team to build upon TRU’s capabilities and offer customers products in this on-trend category to meet consumers’ demand for items such as plant-based milks and high-protein beverages.”

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